Top line:

• Solve great problems with the very best technology platforms available
• Driven and high-performing young digital-first team in the online education industry
• Create innovative solutions for best-in-class customer lifecycle management
• Sydney 

The detail:

• Use Salesforce Marketing Cloud, Tealium Customer Data Platform, Salesforce CRM to develop and optimise an Email, SMS and Social Media engagement program to drive customer satisfaction and student success
• Partner with Product and Technology teams to develop and implement content for website personalisation initiatives
• Process mapping to capture customer journeys and workflows plus creation of solution blueprints / documentation for effective solutions / processes
• Create audiences and segment student and prospect database to target relevant customer segments to drive lead conversion, student engagement and new product cross-sell
• Perform email marketing campaign activities including campaign briefing, copywriting, email development, email optimisation and A/B testing
• Work with the in-house creative team to produce engaging and relevant content 
• Analysis and reporting

You:

• Degree qualified in Business, Marketing, Technology or related
• Strong technical experience with marketing automation tools; e.g. Salesforce Marketing Cloud (ExactTarget) [preferable], Adobe, Responsys, Marketo, HubSpot, Pardot, Silverpop, etc
• Experience working with developers / solution architects to articulate complex solutions into a scope of work
• Experience with email HTML. Exposure to AMPscript/ SQL an advantage 
• Experience briefing and optimising creative to improve communications
• Experience with delivering campaigns, especially email marketing 
• Excellent written and verbal communication skills 
• Great people skills and strong stakeholder management skills 
• A team player with a willingness to learn and solve problems

Wrap Up 

If you love using industry-leading marketing automation technology, and you’re passionate about the customer lifecycle, this is the perfect role for you